Tiny Triumphs

The New Year is a classic time to set goals, but research shows most people have given up on these goals by February (change amirite ). For Capital One’s NewYear’s creative, we wanted to encourage customers to approach their big financial goals in a way that’s more sustainable: breaking them down into bite-size actions, and then celebrating the heck out of every little action they complete. After all, goals aren’t usually achieved in one fell swoop, they’re achieved by taking a series of small steps. And each one is a tiny triumph.