The Prudential Escape Room

The Prudential Escape Room turns financial planning into a millennial-friendly thrill ride. In 30 minutes, players race through life stages—parents' basement, office life, intergenerational living—tackling real-world money challenges. At the end, Prudential drops your hypothetical retirement age, making the future hit hard. Launched at the Fast Company Innovation Festival, it’s proof that adulting doesn’t have to suck.